My objective was to take an established brand loved by its members and contribute new ideas on how the club could be marketed. Throughout the process I had to remain diligent in the idea that I was not erasing what the volunteers group had already established and, simply put my goal was to add and highlight not to create.
To bring new members to the club I engaged members through a number of chartering session and group meetings. Out of those meeting a number of key volunteers rose to the occasion I worked to empower the tasks that they wanted to produce. Above that I worked directly with the steering committee to develop the new website as well as brand material surrounding their major events.
The success of ut and out can best be seen in their signature event Jamboree. At the beginning of my work with the group their event was bringing in a maximum of 170 guests. Currently their event draws in over 220 guests and spots fill up within 3 weeks The successful growth of Out and Out had very little to do with the development of a new website. Truth be told their