The goal from the beginning was to create an annual general meeting brochure for a firm that prized itself for being outside of the box. The client’s goal was very specific that they did not want a boring brochure full of endless charts, what they were looking for was a printed piece that would serve as a year in review.
A majority of this project involved working directly with the department head that were tasked with showcasing information related to their section. Instead of being at the end of the process and taking data and attempting to distill it I actually consulted with them from the beginning, working together we created a clear understanding of the content that needed to be developed. On the other side for the project I was working by myself to create the 15 illustrations that would be review by the management team to be featured within the final product.
The end result was a dynamic brochure that sold the company as a brand and kept the whole company entertained with key facts and company objectives.