Each Year Stephenson sends out a Christmas cards to each of their staff. In the past they sent out cards that had a heavy focus on their brand image. Because the cards is signed by each Principle, I wanted to extend the longevity of the card by creating a wonderful design that focused more on the emotional sense of the holidays.
For the designer for Stephenson’s 2015 Christmas card, I set the goal of incorporating three major themes into the design. The first theme I wanted to incorporate was multiculturalism. The card was going to be sent out in early December, so I highlighted several holidays within the month such as Saint Nicholas day, Christmas, Chanukah, New Years, Holy Day and Yaldā.
As Stephenson is a structural engineer firm the next theme I wanted to incorporate was buildings. To successfully incorporate the theme into the card I drew on the Illustration work of Ezra Jack Keats. The images he created are so jam packed with details but remains inviting.
The last theme I wanted to inject was humor. The inside of the card uses the Stephenson logo as snowflakes while the front of the card uses the icon as a flock of flying reindeer.
3 months later a majority of the staff still display the card in a primary location within their desk. The overall consensus is that the staff really felt appreciated during the holiday season. Personally this reaffirms that corporate efforts that are well designed and not based off of a template have a deeper impact.